Over 90% of people around the world use Google every day to find the goods and services they need on their laptops, desktops, smartphones, and tablets. It is every brand’s dream to be at the top and to attract new customers as they search online, but what does it mean to “be at the top.” In 2020, ranking #1 on Google is no longer possible, adding keywords to the backend of your website won’t help, and there are no shortcuts to building website authority.
Join Sarah Benoit for this half day, hands-on workshop and learn how you can create a search engine optimization strategy that increases website traffic, conversions, and credibility. Explore how Google defines authority for websites, what ranking factors you need to pay attention to, how to complete keyword research, how to apply keyword architecture to your website, and how to quantify search engine success. Know the truth about SEO.
About Our Speaker
Sarah D. Benoit is Co-founder and Lead instructor of JB Media Institute and President of Creative Original, Inc. She has worked in the web design, SEO, and social media fields since 2003, and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content.
Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond. Sarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty and is a graduate of Leadership Asheville. She is also a 2017 graduate of the Hive Global Leaders program.
There are only 30 spots available for this workshop.