Join AIGA Asheville and Go Local Asheville for a delightful, informative, and collaborative event! 

In this workshop, local businesses will learn how to find and hire local designers to create unique, authentic, and eye-catching branding & marketing materials.

Through fun presentations by some of Asheville’s top branding and marketing professionals, participants will learn about the difference between branding and marketing, what to look for in a local designer, how to communicate with them, and how to keep the design process constructive and efficient.

By the end of the workshop, businesses will be in a better position to find and hire the right designers and marketing professionals for their needs, and will be more likely to feel confident in their branding and marketing decisions.

Come early or stay to mingle after for some networking fun; Light breakfast fare, snacks, and coffee provided.

AIGA Members and Go Local members: look for your discount code in our newsletters, or send us an email to get the code!

Thank you very much to our sponsors who helped make this event possible: Mountain BizWorks and Venture Asheville!

Presenters:

Panel: How Go Local Collaborates with Local Creatives
Panelists: Renee Hartwick, Jenny Fares, Franzi Charen
Moderator: Sherree Lucas
How Go Local collaborated with local designers and social media experts to build the Go Local Brand.

The Difference Between Branding and Marketing
Presenter: Sarah Benoit
While Branding and Marketing go hand-in-hand, there are some key differences. Here’s how to tell which you need, when, and why.

Dispelling the Myths of Hiring Local Designers
Presenter: Jenny Fares
“There are no good local designers.” “Local designers are too expensive.” These are a few myths you may have heard around town. We’re here to set them straight!

How to Hire a Brand Designer
Presenter: Alyssa Phillips
Every designer is different. Here are the questions to ask to find the best-fit designer for your branding.