Join AIGA Asheville for an inside look at how the Asheville Tourists turned a $40 million ballpark renovation into a cohesive brand experience. Team President Brian DeWine walks us through the club’s 2011 rebrand, its fan-favorite Beer City and Snot Otters identities, and the design work connecting historic preservation, public art, wayfinding, and the fan journey — followed by an exclusive tour of the renovated HomeTrust Park.

Monday, Sept 28 · 6–8 PM · HomeTrust Park · $20 // $10 AIGA members with code AIGAAVL

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