John has focused heavily on experiential and environmental design especially as it relates to custom architectural signage and events. Over the course of nearly 25 years he has worked at various creative companies in production, design, sales and management. In addition to his work with both independent small businesses and large corporations, he has previously collaborated on the implementation of the Toe River Arts Studio Tour Wayfinding project as well as been involved in several campus based wayfinding / signage solutions for the North Carolina Arboretum, Mission Health System, University of Maryland, City of Asheville and Johns Hopkins Hospital to name a few. He is well versed in acting as a liaison between government agencies, community stakeholders, business owners, designers, architects and construction teams. John is currently Co-Creative Director at GIGANTIC!, a founding executive board member of AIGA Asheville and part of the organizing team for Creative Mornings AVL. Additionally he creates select hand illustrations, logo designs and fine art through his personal home studio Hornsby Creative. He loves getting outdoors with his amazing wife, two children and dog.