John Hornsby is the Founder and Creative Director of Hornsby Creative. John is also a founding executive board member of AIGA Asheville, and co-organizer of an annual creative retreat in Spain.

John helps clients discover, design, and deliver branded experiences with clarity and confidence. We apply strategic branding to attract the right clients to fulfill your purpose profitably. He has focused heavily on experiential and environmental design, especially regarding custom architectural signage and events.

In 2020 when everything went virtual, he and his wife Anila Launched Connection Kits, a “do it for you service” creating branded event toolkits to give event hosts an easy way to increase enrollment, fulfillment, and retention. They have collaborated on projects with clients ranging from small local businesses to big brands like Kimberly Clark, Cooper Hewitt, and the AIGA National Design Conference.

He loves getting lost on the trails around his home by the Great Smoky Mountains with his family and dog.